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Did you ever get that “oh crap” email from your boss? Subject line “Do you have a few minutes to chat?” I did, but actually ended up being a better meeting than I expected.

Did you ever get that “oh crap” email from your boss? Subject line “Do you have a few minutes to chat?” I did, but actually ended up being a better meeting than I expected.

When my CCO, Fabio Orlando, asked me if I wanted to go to Spain to participate in the 2011 BBN Academy, my first reaction was "Spain? Awesome. Yes!"

My first BBN Academy, and what an incredible experience! In his closing remarks Rob Morrice claimed it was “the best BBN event ever”, which I totally believe but I am also sure that Richard Brelet and Polly Draganova will have accepted this as a challenge to create something bigger and better next year.

It turns out that the best time to visit the Chicago is when it is least like its typical freezing self!

How do you effectively integrate brand asset management, creative and technology-enabled channel strategy… and play it out on a global scale?

As a creative agency, our strength has always been in creative, and the strategies employed in developing it. In a recent pitch, however, we brought an intelligent approach to branding strategy, specifically BAM, to a sports franchise that was, no doubt, expecting the next BIG creative idea.

Corporations are looking for new ways to have their brands reach an already saturated audience. How can your brand connect with people in a more meaningful way than just conventional advertising? The answer is Grassroots marketing.

Imagine an opportunity to paint a picture about colour. Any colours you want, and it needs to be completed, well, whenever. The result would more than likely be unimpressive at best, if ever finished at all.

Recently, I attended the annual meeting of our global agency network, BBN, in Paris. Mineo Kamiyama, CEO of Business Decisions in Japan, shared some very recent research on the impact of the tsunami on Japanese attitudes and behaviors.