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The Integrated Strategy Process is a comprehensive package of tools for strategic communication in the B2B segment. The ISP has been developed over the past two years. After its introduction at the BBN Academy in Madrid in November 2011, Richard Brelet, Executive Director of BBN and Marc Keating, Head of Digital for UK-based B2B marketing agency IAS, presented it to us at MARCO agency, the Czech member of the BBN network.

Standing in the centre of the Red Square in Moscow in -18°C temperatures (without the wind-chill…) recently, I was made aware of the huge contrasts that seem to be the hallmark of the Muscovite way of life.

I’m a gamer. I love to play whenever I can fit it in to my busy schedule. It’s my little escape from reality. A few years back I had my first taste of overt In-Game Advertising.

Did you ever get that “oh crap” email from your boss? Subject line “Do you have a few minutes to chat?” I did, but actually ended up being a better meeting than I expected.

When my CCO, Fabio Orlando, asked me if I wanted to go to Spain to participate in the 2011 BBN Academy, my first reaction was "Spain? Awesome. Yes!"

My first BBN Academy, and what an incredible experience! In his closing remarks Rob Morrice claimed it was “the best BBN event ever”, which I totally believe but I am also sure that Richard Brelet and Polly Draganova will have accepted this as a challenge to create something bigger and better next year.

It turns out that the best time to visit the Chicago is when it is least like its typical freezing self!

How do you effectively integrate brand asset management, creative and technology-enabled channel strategy… and play it out on a global scale?

As a creative agency, our strength has always been in creative, and the strategies employed in developing it. In a recent pitch, however, we brought an intelligent approach to branding strategy, specifically BAM, to a sports franchise that was, no doubt, expecting the next BIG creative idea.

Corporations are looking for new ways to have their brands reach an already saturated audience. How can your brand connect with people in a more meaningful way than just conventional advertising? The answer is Grassroots marketing.