Hot air in the Wind City!

It turns out that the best time to visit Chicago is when it is least like its typical freezing self! A bunch of us were lucky enough to spend several days in the sunny skyscraper paradise of the city where a river flows upstream and where Al Capone was arrested for tax evasion.

The recent Executive Board meeting marked a long list of "firsts:" the first meeting to be held at Bader Rutter's office in Chicago; the first EB for three of our new Board members - Carola, Clif, and Curtis; and the first meeting I led as the newly elected Chairman of BBN. Most importantly, this was the first time we saw BBN's competencies (Brand Asset Management, Digital Contact Strategy, and Creative) come together to create a world-leading integrated offering, which every agency will deliver in their respective local markets.

I was proud to show this new offering to the Business Marketing Association who met us for an afternoon. I will now lead a personal crusade on behalf of the BMA whose goal is to open a chapter in the UK. It is my firm belief that all of us - agencies and clients alike, will benefit immensely from sitting around the same table and sharing best practises. Whilst this hasn't been the case in the UK, we do have plenty to learn from each other. This interaction will push both sides to raise their game and ultimately make the B2B Marketing industry an even better place to work in.