Pick a Colour.

There are definitely times we all need to feel "boundary-free". To escape our imaginary shackles. However, these everyday obstacles, whether in the form of limited instruments, the edge of a canvas, or a model creative brief, are almost always the key to igniting admirable creative. Creative that is brilliant because of these boundaries rather than in spite of them. Many of us imagine creativity existing only in an environment of boundless possibilities, with no restrictions, and no rules, but it is these boundaries that provide the discipline creativity needs to truly flourish. In our world of client-agency relationships, this is almost always only visible with hindsight. Blinding us from the realization that there can be more liberty in discipline than constraint.

We all crave the creative brief with more information than the last. One that gives us the enlightenment needed to siphon the "best idea ever" from the deepest, blackest, crevasse of our turtleneck-strangled brains. These always include deadlines and restrictions that we tend to feel are road blocks to the creative process, and interrupts how great we could have been. Accept these challenges the same way a good improv performer would into their act, as the absence of constraints, where outside contributions leave little opportunity for greatness.

Paint a picture about red.