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The Integrated Strategy Process is a comprehensive package of tools for strategic communication in the B2B segment. The ISP has been developed over the past two years. After its introduction at the BBN Academy in Madrid in November 2011, Richard Brelet, Executive Director of BBN and Marc Keating, Head of Digital for UK-based B2B marketing agency IAS, presented it to us at MARCO agency, the Czech member of the BBN network.
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