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Colleen Grams from Bader Rutter, USA, gave the Social Media presentation at the BBN Academy this year. Here she tells us the four most common Social Media questions she was asked during her time there - and her answers to them.
IAS b2b Marketing Paris share their tips and recommendations on how to create a successful B2B social media campaign.
Paul Myerscough, the director of PR and social content at our partner agency IAS B2B Marketing in the U.K., shares his insights from a recent conference.
Recently, I attended the annual meeting of our global agency network, BBN, in Paris. Mineo Kamiyama, CEO of Business Decisions in Japan, shared some very recent research on the impact of the tsunami on Japanese attitudes and behaviors.
"You never get another chance to make a first impression." "If at first you don't succeed - try, try again". Well which is it?
Not being a native English speaker as such, I was made acutely aware from a very early age of the importance for people to be able to make themselves understood.
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