E.ON
E.ON is one of the world's largest investor-owned power and gas companies. With facilities across Europe, Russia, and North America and led by Group Management in Düsseldorf, the E.ON Group is segmented into global units (by function) and regional units (by country). E.ON Česká republika is implementing E.ON's strategy on the Czech market.
Approach
The entry of E.ON on the Czech Republic's market was through
their strategic investments in local electricity energy suppliers.
The campaign for the introduction of the E.ON brand had to reflect
low E.ON brand awareness before communication, but big aspiration
to bring new services and international experience to
the customers.
Results
The key visuals of the communication campaign sent a positive
message to the target group and helped the E.ON brand to
successfully enter the Czech energy market.
Involvement
This work was undertaken by MARCO/BBN Czech Republic.