Expro
Expro is a leading provider of services and products to the global oil and gas industry. With the company managing a proliferation of sub-brands, BBN Scotland was asked to turn a ‘house of brands’ into a branded house, with one name and one brand – Expro.
This is synonymous with the mission ‘well flow management’.
Approach
Having determined the company’s vision, strategy and key stakeholder messages, BBN Scotland created a marketing communications plan which pulled together all resources to ensure the most thorough and integrated approach. The communication of the re-brand was launched over two distinct phases – internal and external.
Results
The results have been particularly successful with Expro’s share price rising sharply after the launch of the new corporate identity. This demonstrated confidence in the marketplace in the business and confirmed the benefits of a truly global brand
Involvement
This work was undertaken by Fifth Ring/BBN Scotland
Download case study (PDF)