Jefferson Wells
BBN delivers European market entry strategy for US based financial risk management specialist Jefferson Wells.
Media relations and events programme ensures brand recognition with key audiences.
Approach
The main objectives were to raise the brand’s profile and to encourage prospects to try Jefferson Wells. London was selected as the first European base. BBN undertook an extensive pre-opening public relations campaign, with sponsorship and events providing further awareness among key audiences. BBN also held a pan-European brand workshop for Jefferson Wells to enhance their awareness of the European market.
Results
Strong media relationships were forged for Jefferson Wells and the events programme achieved a high profile in London among key audiences.
Following the success of the London opening, offices were opened in Amsterdam, Paris, Frankfurt and Milan.
Involvement
This work utilised BBN USA, BBN UK, BBN France, BBN Germany, BBN Holland and BBN Italy.
Download case study (PDF)