LeasePlan (Czech Republic)
LeasePlan is global leader in fleet and vehicle management for companies and the public sector. The company was established more than 45 years ago, and it has more than 6,000 dedicated employees around the world. LeasePlan manages around 1.3 million vehicles worldwide, and it is headquartered in Almere, the Netherlands.
It’s easier to leaseplan.
Approach
The agency was tasked to develop an integrated direct marketing
communication campaign in order to support LeasePlan's business
team in the Czech Republic. The marketing solution consisted of a
proper mix of Contact Strategy tools: www microsite, direct mail,
telemarketing, e-news, PR and advertising in b2b magazines.
Results
The campaign was awarded by the LeasePlan Corporation in the
Brand Manager Awards as a Best Marketing Campaign worldwide for
2009. The result figures include: 120 requests for a personal
meeting, 35 requests for price quote, and 113 requests from
prospective customers for a personal meeting in the future.
Involvement
This work was undertaken by MARCO/BBN Czech Republic.