Nordkalk
Nordkalk is the leading manufacturer of high-quality limestone-based products in Northern Europe. They are used in the paper, steel and the construction industries as well as in environment management and agriculture. Nordkalk first began working with BBN Finland in 1997.
Approach
Common values were established via international workshop sessions with the company’s business leaders and the marketing teams. The corporate image was also refreshed to better match its market profile. Both were launched to employees and customers.
Tailored communications were sent to each target group and at the same time a full review was undertaken to improve communications with key accounts.
Results
This campaign was a springboard for establishing Nordkalk’s independent identity in the market. The standardized communications united the company’s management and the renewed customer focus helped boost awareness and sales. Nordkalk’s Profits have steadily grown, with increased actions in the metals and mining customer segment. They are also entering the Russian market by acquisition.
Involvement
BBN Finland
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