VEKA

VEKA, a German MNC and world’s leading manufacturer of uPVC window profiles, was looking to establish a brand presence in India. Indian market for the ‘building and construction’ industry is one of the fastest growing business categories. One product category within this industry is Unplasticized Polyvinyl Chloride (uPVC) window and door profiles.

Need to talk to BBN? Call us on
+44 (0)207 423 4642, email Rob
or fill in our request form

Approach

The approach deployed was to educate purchase influencers in the industry, enabling 'category creation'. Also it was to establish brand presence through a specific brand promise.

Results

A strong launch strategy, a unique brand positioning and a judicious media mix enabled brand recognition and augmented sales. VEKA is now positioned as a well-recognized brand in the Indian market with a clear positioning: 'Cut the noise out of your life'.

Involvement

This project was led and executed by Eggfirst BBN India. It involved right from the positioning strategy to creative & media planning and execution. Eggfirst BBN India was also responsible for the Digital presence and Below the Line (BTL) activities including direct marketing and event design and execution.

Download case study (PDF)