VEKA, a German MNC and world’s leading manufacturer of uPVC window profiles, was looking to establish a brand presence in India. Indian market for the ‘building and construction’ industry is one of the fastest growing business categories. One product category within this industry is Unplasticized Polyvinyl Chloride (uPVC) window and door profiles.
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The approach deployed was to educate
purchase influencers in the industry, enabling 'category creation'.
Also it was to establish brand presence through a specific brand
A strong launch strategy, a unique brand positioning and a
judicious media mix enabled brand recognition and augmented sales.
VEKA is now positioned as a well-recognized brand in the Indian
market with a clear positioning: 'Cut the noise out of your
This project was led and executed by
Eggfirst BBN India. It involved right from the positioning strategy
to creative & media planning and execution. Eggfirst BBN India
was also responsible for the Digital presence and Below the Line
(BTL) activities including direct marketing and event design and
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