Videojet

Approach

Each market was profiled to understand current marketing and any sensitivities. A quick turn-around was needed and after only three weeks a print advertising campaign and comprehensive PR campaign was launched in 30 publications in five countries. Translation and adaption was made into four languages.

In addition web, direct mail, literature and other corporate materials were designed and produced across key markets.

Results

With consistent messaging and fit for purpose marketing materials, the Videojet brand quickly established a strong market position. Once the initial burst of activity was complete attention was turned to the ongoing PR campaign.

Involvement

This work was primarily undertaken by BBN USA, BBN Germany, BBN UK.