Date:
15 March 2011
B2B Lions
BBN launches B2B Lions, a global show-case of leading B2B websites
Today, BBN launches the B2B Lions, a show-case of some of
the world's best B2B websites. It has one very simple ambition:
demonstrate that B2B sites are among some of the most innovative
and do away with the belief that B2C always leads the way.
This initiative has been driven by some of BBN's leading digital
practioners including Marc Keating and Dan Sheridan of IAS B2B
Marketing in the UK, Grant Thekan of Bader-Rutter in the US, Dennis
Elfström of A+M in Sweden, Tom Foell of Wob in Germany, Markku
Alikoski and Timo Kruskopf of ID BBN in Finland. Special thanks to
Antti Virkki and Tero Ylitalo for the design and setup of the
initial website selection.
Commenting on the launch of the B2B Lions, Richard Brelet,
Executive Director said: "it's really fascinating to see how far
B2B sites have come over the past two years and a number of them
offer a truly unique user experience".