The residential nature of the event hosted at a typical Spanish
country house provided opportunities for close interaction between
the teams of 10 agencies based in China, Dubai, Canada, the USA,
Sweden, Finland, The Netherlands, Germany, France, and the UK.
Sina Schlitt, a Brand Consultant at wob (BBN Germany)
attended the event for the first time and commented: "The BBN
Academy offers the perfect platform to meet people from all over
the world and to exchange new BBN tools and practical experience.
It is always inspiring to see how people from different
nationalities and agencies collaborate."
The agenda on November 17th and
18th was fully packed, and everyone was
enthusiastic about the opportunity to work on a real client brief
within mixed teams made up of specialists from different fields.
"This approach provided the unique opportunity to develop a deeper
understanding of all service offerings, especially Digital which we
are now placing at the centre of all our campaigns. Working in
cross functional teams illustrates our strong emphasis on
developing fully integrated solutions for our clients," pointed out
Richard Brelet, the Executive Director of BBN.
BBN's added value to member agencies and international
clients comes from the use of common processes and tools, which are
continuously refined and developed to provide up-to-date, state of
the art solutions for effective B2B brand marketing.