Date: 20 October 2011

BBN Executive Board meets the Business Marketing Association in Chicago

The new BBN Executive Board under the leadership of recently appointed Chairman Rob Morrice, met in Chicago on October 6th and 7th. The event was hosted by BBN USA – Bader Rutter – at their Chicago office.

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The leaders of the Brand Asset Management, Digital Contact Strategy, and Creative teams presented the latest updates to BBN's integrated offering, due for roll-out throughout the network in early 2012. Another key topic of discussion was the Academy, BBN's annual training event, which will take place in Madrid on November 17^th and 18^th. The Academy will feature a Social Media module for the first time, focused on the opportunities offered by social media in B2B.

The other priority in the coming months will be the network's geographical expansion in a number of regions. "Expansion is a part of our DNA, and we are committed to recruiting the best B2B agencies around the globe," pointed out Richard Brelet, Executive Director of BBN.

The highlight of the two days was a meeting with three representatives of the Business Marketing Association (BMA). Earlier this year the BMA awarded BBN UK - IAS b2b Marketing - an outstanding 23 awards, along with the prestigious B2 Agency of the Year accolade. BBN hopes to develop a closer relationship with the BMA and help the association expand in Europe.

Rob Morrice, the new Chairman of BBN, commented: "BBN is the only global B2B network to have a blank sheet of paper to ROI process, which all agencies must adhere to and be trained to implement consistently. Not only that, our recent success proves that it's world leading. So it's natural that we would throw our lot in with the Business Marketing Association of America because it is by far the global leading B2B marketing 'institute' which champions this great industry of ours."