Date: 05 June 2009

BBN marketing experts gather in Prague

Improving return on investment through smarter marketing.

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Many of the greatest minds in marketing convened on Prague two weeks ago for the annual Business Branding Network (BBN) meeting. Twenty nations were represented at the international conference with delegates travelling from all parts of the world.

The underlying theme of the meeting was the need to adapt traditional marketing techniques to improve return on investment. This was explored from the management of brand portfolios through to techniques to enhance customer intimacy – utilising all the new social channels. BBN brings its people together annually to ensure it has global alignment on strategy and implementation for global clients.

BBN Executive Director, Andrew Higgins, said: “Despite the difficult economic times we believe it is essential to invest in meeting to take our business forward. That way we can deliver the best solutions for our global clients.

“When you bring together people from places such as Brasil, Namibia, India, S. Korea and Australia you get the right mix of international strategic marketing combined with suitable localisation. This cannot be achieved by any one agency in one country. I believe it is this that sets BBN high above the other offers on the market.”

The two day event also served to celebrate 15 years of business for BBN Czech Republic.