INDEX, the leading trade interior design show, The Big 5, the leading international building and construction show and The Office Exhibition, the region’s premium showcase for high-end office products and services, are run by event organisers dmg world media.
Fifth Ring/BBN Middle East will be working closely with dmg world media to develop creative and innovative campaigns leading up to, and during, the events to provide exhibitor support, drive footfall and showcase the full spectrum of what each exhibition has to offer throughout the UAE, GCC and internationally.
Operating in the Middle East since 2004, and with offices in the UK and North America, Fifth Ring/BBN Middle East are specialists within property and construction, education, energy, leisure and retail and professional services, and have been working with dmg on two of its international energy exhibitions, ADIPEC and Gastech, since 2008.
Nicola Gregson, head of public relations at Fifth Ring/BBN Middle East, said,
“Over the past two years, we have established a strong working relationship with dmg world media on their international energy exhibitions and we constantly challenge and push the boundaries of what can be achieved on campaigns. It is through this work that dmg recommended us to other divisions of their company and we are delighted to have been successful in our pitches.
“The Big 5, INDEX and The Office Exhibition are well established and highly regarded trade shows within the region, and working with dmg’s internal marketing team, we have put together creative and memorable campaigns which will directly target exhibitors and trade visitors alike.”
Louise Bays, group marketing manager at dmg world media, said:
“We are delighted to be working with Fifth Ring/BBN Middle East on INDEX, The Big 5 and The Office Exhibition. We were impressed with their creativity and passion for the events, which mirrored our own, and we are confident that we will have three very successful campaigns.
“Each of these events has a new focus – INDEX places doing business at its core, against a background of cutting edge design, whilst The Big 5 is taking steps to become the first carbon neutral exhibition in the region, and The Office Exhibition will have a strong technology focus. It is, therefore, appropriate that we also have a fresh approach to all our PR activities.”