BBN Middle East has been appointed as the retained public relations partner for Landmark International, the affiliate company of Landmark Group and one of the region’s fastest growing retail groups encompassing the international fashion brands New Look, Reiss, Koton and Aftershock.
The communications company is working closely with Landmark International as it rapidly expands across the Middle East North Africa region.
Rohit Bhatia, marketing manager at Landmark International, said: “The passion, knowledge and ideas they presented really impressed us and they have met all our initial expectations. Initially appointed on a project basis, we have now retained them as our PR partner for the year 2009-2010; we have gained a significant share of voice among the fashion and lifestyle media, in both English and Arabic.
“We look forward to working with BBN Middle East to develop and implement creative and unique public relations campaigns to support our large-scale expansion plans across the Middle East and North Africa.”
Nicola Gregson, Fifth Ring’s Head of Public Relations, is leading the team and added: “Working with Landmark International is a fantastic opportunity for us; the team has their fingers on the pulse of the English and Arabic fashion media. It is an exciting time for Landmark International and we are looking forward to being part of its expansion plans.”
BBN Middle East is an integrated communications company offering design and production, public relations, brand and strategy, advertising and digital media services. With offices in the UAE, UK and North America, BBN Middle East provides a globally integrated offering to its clients with a reputation for delivering innovative and forward thinking campaigns in order to communicate a client’s key messages and fulfil its communications objectives.