12 July 2008
BBN Spain talks brands
In a paper titled “The importance of branding for companies and their sales”, Bloom Consulting expressed their own unique ideas about the world of branding, at the ExpoManagement conference in Madrid.
José Filipe Torres of Bloom Consulting (BBN Spain) presented at the 6th ExpoManagement conference which took place in Madrid in June.
In a paper titled ‘The importance of branding for companies and their sales’, Bloom Consulting expressed their own unique ideas about the world of branding, its meaning in today’s business situations and its continued contribution towards the sustained growth of companies.
Torres was delighted to have been given the opportunity to present and commented, “This has been a unique experience and I relished the opportunity to share the latest trends and to identify business opportunities from effective brand strategies.”
The conference also featured some of the most recognized management experts including Michael Porter, Francis Ford Coppola, Jeffrey Sachs, Pankaj Ghemawat, Kevin Roberts and Don Tapscott.
ExpoManagement is recognized as the major management congress and exhibition in Europe. In recent years, this event has become an essential event for all managers concerned with the future of business.