SNA Europe, the European manufacturing arm of global tool giant, Snap-on Inc, has appointed leading full service B2B brand and communications agency, IAS B2B Marketing (BBN UK). They will help to implement a brand strategy for the company and unify its impressive brand portfolio, which includes some of the biggest hand tool names in Europe.
Jeremy Bramwell, client services director at BBN UK is working with other BBN members to assist SNA and explained: “SNA Europe is a truly pan-European company. It operates a dozen manufacturing plants across Europe, it incorporates leading trade tool brands such as Bahco, Palmera, Irimo, Irazola, Lindstrom and Acesa, and it has a presence across the entire continent, as well as strategic locations around the world.
“It is vital that a company of this size and reach, which incorporates so many strong brand names, has a robust, effective brand and communications strategy that works both internally and externally to unify the company”.
Rob Morrice, Managing Director of IAS B2B Marketing, added: “It’s a fantastic achievement to win a global account of this stature. More and more new business opportunities are international and we would not have even made the pitch list were we not a leading member of the international Business Branding Network (BBN)”.