Date: 17 July 2009

RecycleBank awards brand and design strategy to BBN UK

Top branding strategy and PR campaign to launch RecycleBank in the UK

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US based company RecycleBank has appointed BBN UK to handle the launch of the UK’s first domestic recycling incentive scheme. In a bid to increase recycling and reduce landfill, RecycleBank awards points to householders which can be redeemed at retailers, restaurants, leisure facilities and charities.

BBN UK is developing the UK branding and design for RecycleBank, as well as devising the PR strategy and implementation for the launch.

Rob Morrice, Managing Director at BBN UK said “We’ve developed a branding strategy and PR campaign that will propel RecycleBank’s scheme around the country and make sure every local authority and household in the UK is queuing up to get involved.”

With offices in New York and London, RecycleBank was recently honoured as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations.