Date: 30 April 2009

BBN UK wins Trelleborg

BBN UK has been appointed by Trelleborg Offshore, the global supplier of engineering products and solutions for the oil, gas and marine industries.

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Leading full-service B2B brand and communications agency, BBN UK, has been appointed by Trelleborg Offshore, the global supplier of engineering products and solutions for the oil, gas and marine industries.

BBN will devise and implement Trelleborg’s first digital global marketing communications campaign. BBN’s hard hitting product, brand and contact strategy, has been used to target Trelleborg Offshore’s difficult to reach, mobile target audiences. It will help position the company as the leading industry player. With a multi-segmented approach, the campaign will combine the use of digital communications channels with a high impact global PR programme.

Paul Watkins, Strategy Development Director for Trelleborg Offshore commented on the appointment: “IAS has a proven track record in both the engineering sector and in digital and PR strategies on a global scale. This experience, together with its strategic, results driven approach makes IAS best placed to implement Trelleborg Offshore’s first global communications plan and we are looking forward to seeing some impressive results.” The first campaign for Trelleborg Offshore will be for it’s innovative Elastopipe™ flexible piping system. The high performance, maintenance free, rubber based system has been developed for dangerous and harsh offshore environments and replaces the need for hard piping.