Cairo International Branding Conference

The topic was “The Branding of Nations”. The event brought together marketing professionals from a wide range of industry sectors in Egypt.

Gudmund Semb, Chairman of BBN and MD of BBN Germany, Curtis Gorrell, Vice President/Group Leader at BBN USA, and Richard Brelet, BBN International Executive Director, were invited to attend the event. They joined a panel of experts to share their views on the important contribution brands have in shaping the perception of their country of origin.

Gudmund Semb comments: "We sincerely hope IBC attendees understand how vitally important branding is to making both Egypt and its brands attractive to the rest of the world. But this must be done in a structured way".

Egypt is keen to attract foreign investment and whilst working on the branding of the country will help, it will not be sufficient. Like every other brand worldwide, it will have to deliver on its promise if it wishes to succeed.