Fifth Ring appointed by Aggreko International

Fifth Ring, one of the UAE’s leading independent communications companies, has been appointed as the retained public relations partner for Aggreko International, the global leader in the rental of temporary power generation and temperature control equipment, following a competitive three-way pitch process.

Fifth Ring will be working with Aggreko to devise and implement a strong strategic PR campaign, aiming to further increase awareness and familiarity of the brand in the Middle East across target sectors including business, energy, construction, events and mining, Fifth Ring, which has sector-specialist media relations teams across its North Sea, Middle East and North America offices, originally started out to service the oil industry, and has been based in the region since 2004.

Julian Ford, director of sales and marketing at Aggreko International, said, “We looking forward to working with Fifth Ring as Aggreko continues to increase its presence in the Middle East.  It has been a successful year for the company to date and we hope to continue this with the support of a strategic PR campaign to raise brand awareness and further position Aggreko as the supplier of choice in the power rentals industry.”

Nicola Gregson, head of public relations at Fifth Ring, said, “We are delighted to be appointed as Aggreko International’s retained public relations company and look forward to working with the Aggreko team to build on its already outstanding reputation within the industry and increase awareness of the brand.  We have a long-standing reputation as being specialists in the energy sector and this is a further extension of our move into related sectors including power and renewables.  Working with Aggreko, our knowledge and experience will look to drive a successful PR campaign throughout the Middle East and Africa.”


Fifth Ring Integrated Corporate Communications was founded in Aberdeen, Scotland in 1991 and has been in the Middle East since 2004, opening in Houston, USA in 2008 and Abu Dhabi in 2009.  As well as PR, Fifth Ring also offers brand & strategy development, advertising, design & production and digital media & marketing capabilities, working with clients to develop and execute impactful strategic campaigns to maximise a company’s brand and regionally and internationally.