Celebrating its 20th anniversary this year, Fifth Ring's latest
expansion highlights the increasing development opportunities
across its key market sectors of energy, construction, property
and
financial services. It will be taking its integrated
communications offering, which strategically combines business
positioning, public relations, advertising, design & production
and digital
media & marketing, to the Malaysian market.
Group managing director, Clif Collier, believes that the expansion
will not only open up new opportunities for Fifth Ring, but will
also provide added value to its current clients. He said:
"Our
Dubai and Abu Dhabi offices have found over recent years that they
have increasingly become a bridge into the Far East and with
offices already in the major energy capitals of the world,
including Houston and Aberdeen, the decision to have an office and
full time team based there was the next logical step for us.
"Our areas of specialism: oil and gas, construction, the property
industry and financial services,very much reflect the growth areas
within the Malaysian market."
Ian Ord, Fifth Ring's business development director, said: "This
exciting new venture will enable us to use our Kuala Lumpur office
as the hub from which to conduct our business across both Malaysia
and wider Asia. A local presence is a prerequisite in order to
succeed, and we are confident that this expansion will lead to
attractive opportunities for Fifth Ring, not only in procuring new
business, but also in presenting new opportunities to our existing
client base.
"The move demonstrates our active approach to fully
internationalise Fifth Ring - a vision we set out in 2004 - by
securing offices across the energy centres of the world. We
constantly seek to raise the bar to an entirely new level."
Fifth Ring's new office is located in the heart of the city's
Golden Triangle and is led by senior communications consultant, Abi
Firth, who is permanently based in Kuala Lumpur. Several of the
company's experts have been supporting her on the ground, with
senior business positioning consultant, Jayne Craib, seconded on a
long-term contract to the office in Kuala Lumpur, and the team are
at final stage discussions with a number of companies.
The team will be recruiting locally across all areas of the
company in Kuala Lumpur in order to facilitate the growth of the
business and develop the local delivery team on the ground. With
support from its UK, North America and Middle East teams, Fifth
Ring has set high but realistic targets for its new regional
office.
Collier added: "This is the latest step, but by no means the last,
in fulfilling our vision of being the leading business to business
specialists, with particular focus on energy, in the world."