The two agencies are BBN's exclusive representatives in France and Sweden. The agencies have decided to combine their talents under the Aastroem Munier BBN banner unveiled this week through a new Internet site that challenges clients to Cross the line.
Already collaborating on several key accounts, the two agencies have already brought their complementary expertise to bear on numerous clients and brand missions in the international business-to-business arena. Some of these clients include Air France-KLM for their engineering and maintenance activities; ArcelorMittal for their speciality alloys; LeasePlan, automobile fleet management; Intervet/Schering-Plough, animal health; Isover (Groupe Saint-Gobain), building materials; CACEIS and CPR AM, both subsidiaries of Groupe Crédit Agricole; BBGR (Group Essilor), optical lenses and more.
Stéphane Munier commented: "There was a chemistry between our two agencies from the very start. We just did great work together from our first project. Our customers benefited from it and we wanted to make it a permanent part of our offer and our DNA. It’s a unique team that’s a pleasure to be a part of and I think it shows in our work."
Johan Aström observed: "We propose a unique set of competencies to our clients, connected between Paris and Stockholm in brand strategy, design, digital business and corporate communication. By joining our forces, we think about getting better and definitly not getting bigger!"