Kai Halter (International Sales Marketing Manager of ebm-papst),
Kurt Klein (wob), Franz Lipinski (wob), Frank Merkel (wob)
Celebrating was what wob did after the GWA Profi Award Show. The
b2b agency and its clients received not one, but two of the coveted
trophies in Düsseldorf: the campaign for the Messe BAU was the
winner in the category "Services," and ebm-papst's GreenTech
communication persuaded the jury in the category "Industrial
Goods." Furthermore, the communication campaign for Netviewer was
honoured. That once again makes wob the most award-winning b2b
agency in Germany.
"During the last 18 months, we've been investing considerably in
our creative department, and we have hired new talents in the
digital area, as well as in the analogue area. Also, we have
pursued our aim - to successfully emotionalise b2b brands. Now we
are able to harvest the fruits", says Gudmund Semb, CEO of wob.
"The GWA Profi Award is the cherry on the cake for a really
successful collaboration with our clients. The fact that they have
been trusting us for so many years and that they are also willing
to consistently break new grounds with us makes us very proud."
wob has been working for ebm-papst and Messe BAU as
international lead-agency for more than seven years. During that
time, the full-service agency and its clients have repeatedly been
awarded with several prizes.
"Our collaboration with wob is a success story", says Dr.
Reinhard Pfeiffer, Chief executive Officer of Messe München GmbH.
"The innovative campaign for the BAU with its animal and plant
motives is understood in the whole world. It has a big stake in the
growth of the BAU, particularly abroad, and in its establishment as
the world's leading trade fair for architecture, materials, and
systems."
"Today ebm-past is the world's leading manufacturer of fans and
industrial drives and is recognised as THE green company in its
industry sector. Our GreenTech communication is contributing
significantly to that. It is underlining our claim as a benchmark
brand - a process which we started in 2003 with our successful
change of name and the development of a uniform corporate design",
says Kai Halter, International Sales Marketing Manager of
ebm-papst. "wob has been triggering both. All the more I
am happy that I was allowed to accept the GWA Profi Award together
with wob for our successful teamwork here in Düsseldorf".
About the GWA Profi Award
The GWA Profi Award is one of the most important marketing
awards for business customer communication in Germany. It was
awarded for the 4th time by the German Association of
Communication Agencies. The Jury makes the decision on the basis of
explicit statements about the brand and communication strategy,
plus evidence of success and impact. Where creative work is
concerned, the experts pay special attention to creative execution,
the integration of the message through several channels, the
implementation and the consequent contribution to the brand
promise.
For further information to the GWA Profi Award visit www.gwa.de.