Date:
04 July 2011
IAS on top of the world after winning big at the B2 Awards
Firmly cementing its position as the global leader in B2B communications, IAS is on top of the world after winning an outstanding 21 awards at the prestigious B2 Awards in America – trebling the already impressive number of awards the agency took home last year.
The B2 Awards, which were held in Chicago on June 30th, saw the
B2B specialists beat off global competition to win four 'Best in
Category' awards including 'Best Total B2C & B2B Programme' for
client Recyclebank, 'Best Mobile Advertising Campaign' for Siemens,
'Best use of SEO' for the digital programme it devised for Kingspan
Benchmark and, finally, 'Best Business or Social Issue' for
Trelleborg.
Putting the icing on the cake, IAS also took home a remarkable 17
'Awards for Excellence' which included 'Best Direct Response &
Offer Strategy' for TalkTalk, 'Best Global Brand Strategy' for
Trelleborg and 'Best Integrated Marketing Communications Strategy'
for Kingspan, to name but a few.
IAS MD, Rob Morrice was delighted with the results: "The BMA's B2
Awards are the most prestigious and well respected global awards
scheme around when it comes to b2b communication, they are
basically the Oscars of our industry. So, to be recognised this
enthusiastically is a phenomenal achievement and testament to our
passion and dedication for everything B2B.
"We firmly believe that this latest set of accolades shows that our
creative approach and award winning campaigns are not only holding
their own in the global arena, they are setting a new
standard."
The categories in which IAS took home awards
are:
- Mobile Advertising Campaign - Siemens (Best of Category
Winner)
- SEO (Natural Search), Under 10 Keywords - Kingspan Benchmark
(Best of Category Winner, Advertising Category Winner)
- Total B2C & B2B Programme, Under $250K - Recyclebank (Best
of Category Winner)
- Business or Social Issue - Trelleborg (Best of Category
Winner)
- Global Brand Strategy - Trelleborg (Award of Excellence)
- Integrated Marketing Communications Strategy - Kingspan (Award
of Excellence)
- Direct Response & Offer Strategy - Talk Talk (Award of
Excellence)
- New Company/Division Launch - Kingspan (Award of
Excellence)
- Social Media - IAS (Award of Excellence)
- Video - IAS (Award of Excellence)
- Web Site - IAS (Award of Excellence)
- Multi-Touch Programme - IAS (Award of Excellence)
- Original Illustration - TalkTalk (Award of Excellence)
- Business or Social Issue - Kinspan's Stirling Prize Sponsorship
(Award of Excellence)
- Business or Social Issue - Veolia (Award of Excellence)