Merlin Edge joins BBN

Merlin Edge Inc joined BBN today with a view to giving its clients access to communications expertise in major business centres around the world.

“Joining BBN will give Merlin’s clients operating around the world access to local market and cultural insight, and logistical resources. At the same time, we’re looking forward  to working with a new group of international clients seeking entry into the Calgary and Western Canadian markets,” said Jeff Robinson, Vice President Business Development and Strategic Marketing at Merlin Edge.

BBN approached Merlin Edge in February this year about becoming a partner agency because of its depth of expertise in B2B marketing and investor relations, plus its 18 years’ experience in the oil and natural gas upstream, service and supply and midstream sectors.

“Merlin Edge will become one of several agencies involved with BBN’s newest initiative: BBN Energy. We are delighted that Merlin Edge has chosen to join our international team of energy industry marketing specialists and public relations practitioners,” said Richard Brelet, Executive Director, BBN International.

Merlin Edge’s President, Laurie Watson is excited about the opportunities joining the BBN will open up to Merlin Edge and its clients. “Merlin Edge has assisted Western Canada-based clients with telling their story to an increasingly sophisticated and diverse international audience of customers and investors. BBN will give our clients access to valuable local market insight, and us the resources to extend our services’ reach even farther.” She added, “Our people will also benefit from working with top-tier partner agencies and international clients.”

Merlin Edge is a Western Canada-based agency specializing in business to business and industrial marketing, and investor relations.