New Siemens brand campaing by IAS B2B

Siemens is about to launch a new campaign designed to reposition the brand beyond the information technology arena and into the ‘all-encompassing sector of business technology.’
The new ’business technologists campaign’ includes an advanced digital and social media contact strategy, as well as a specifically developed social web portal which features SEO optimised content across a range of blogs, whitepapers, podcasts and polls. It was developed by IAS b2b Marketing, chosen by Siemens as its partner in the project. The campaign will be rolled out across the UK, the US, Germany and Austria.