tag idea revolution wins Panera Bread

tag idea revolution has been named agency of record in Canada for Panera Bread, a unique bakery-café chain that operates locations across North America. The objective of tag’s strategic communications and marketing program will be to introduce consumers in the Toronto area to Panera’s brand, and to help them discover the great taste of Panera’s specialty, artisanal menu offering. Consumer awareness will be increased through several core brand stories including the magic of the bakery, great tasting food you can trust, and Panera’s commitment to customer service.