Set to revolutionise the BtoB marcomms industry in France, IAS
has acquired established French agency Aastroem Munier BBN. The
company will officially open the next arm of the IAS brand in the
country's capital on 29th March 2012, taking its
award-winning integrated offering across the English Channel.
Recently named 'MD of the Year' at the 2011 MiAwards, Rob
Morrice, managing director at IAS, commented: "A few years back we
set the audacious goal of becoming the world's leading B2B agency,
and with the acquisition of Aastroem Munier BBN, a fantastic French
boutique agency which we have had the fortune of working closely
with for many years, we are well on our way to achieving this.
"We have never been shy about our global aspirations as a
business and in order for us to be the best on a global scale, it
is essential that we have on the ground support in key markets.
Research has shown that the French market holds massive potential,
which coupled with the fact that we already have some large clients
in the area, meant this move was a no brainer."
The latest addition to the IAS group will join the Manchester
and London offices in their bid to be the world's leading B2B
marcoms agency. The agency will trade under the name IAS b2b
The agency will hold an official launch ceremony at the British
Embassy on 29th March at which BMA board member, Tom
Stein, will provide the keynote speech.
Tom commented on the news: "I have been following the growth of
IAS for a few years now and really do believe they are innovating
in the global B2B marketing arena, and have been for a while.
"I was delighted when they were chosen as BMA's agency of the
year and wasn't surprised to hear that they were opening a new
office in Paris. In order to meet their goal to be the best B2B
agency, they have no choice but to expand into new markets and
regions - it's the way the industry is moving. I am confident this
isn't the last we will hear of IAS b2b Marketing."
In addition to Tom and Rob Morrice who will be talking at the
event, Stéphane Munier from Aastroem Munier BBN and the new
Strategic Planning Director and Partner at IAS b2b Marketing Paris,
will be taking to the stage to share his views on the
"We are extremely excited to be a part of the IAS family and
look forward to working with their dedicated team to take the IAS
award-winning integrated offering to both new and existing clients
- we are confident that we are going to shake things up for French
B2B marketing." commented Stéphane.
Following the success of the IAStival in summer - the first ever
agency run music festival - IAS will also host a mini version of
the successful event at the launch in Paris. Shipping over three
acts, including renowned poet Lemn Sissay, guests to the event will
be able to experience some of the forward thinking, enthusiastic
culture that IAS holds to heart and has seen it get to where it is